Strategic Advisory
Project Visioning & Concept Development
We help define and refine your project vision, ensuring alignment with market demand, investment goals, and brand identity. Whether it’s ground-up development or repositioning, we support concept creation that adds lasting value.
Feasibility & Highest-and-Best-Use Analysis
We evaluate development sites for physical, financial, and regulatory feasibility. Our analysis identifies optimal use scenarios, unit mix, hotel key count, amenity strategies, and program elements based on market conditions and return potential.
End-to-End Development Advisory
From early-stage strategy to project delivery, we provide ongoing advisory across all phases of development. This includes consultant selection, entitlement support, financial modeling, procurement strategies, and execution oversight.
Capital Strategy & Financial Advisory
We advise on capital structuring, debt and equity strategies, and investor presentations. Our team works with owners to align development plans with financing realities and help secure the right capital partners for hospitality and mixed-use projects.
Operator & Brand Selection Support
We guide developers through the hotel brand and operator selection process, managing RFPs, term negotiations, and performance expectations to align with the owner’s business goals and long-term asset plan.
Design & Programming Strategy
We advise on hotel and mixed-use programming to ensure the project layout, amenities, back-of-house planning, and guest journey are optimized for brand standards, operational efficiency, and guest satisfaction.
Delivery Method & Project Execution Strategy
We help owners choose the most appropriate project delivery approach—such as CM-at-risk or design-build—to reduce risk, enhance coordination, and align with schedule and cost objectives.
Risk Strategy & Scenario Planning
We perform scenario modeling to evaluate cost, schedule, and operational risks under various market and execution conditions. This proactive approach supports decision-making during both predevelopment and construction.
Procurement Advisory
We develop procurement strategies for key project packages, including FF&E, OS&E, technology systems, and specialty consultants. Our team ensures that procurement aligns with budget and schedule goals while maintaining brand and operational standards.
Sustainability & ESG Integration
We advise on incorporating sustainability goals and ESG (Environmental, Social, Governance) principles into your development strategy. This includes energy efficiency, wellness certifications, and long-term operational sustainability—especially important in the hospitality sector.
Technology & Innovation Integration
We support planning for smart building systems, guest-facing technology, and operational platforms, ensuring your hospitality project is equipped to meet modern traveler expectations and operational demands.
Asset Repositioning & Value Enhancement
For existing properties, we provide strategic repositioning services including renovation strategy, value-add opportunities, and rebranding potential. Our goal is to unlock hidden value and improve asset performance.
Market & Competitive Analysis
We coordinate or review detailed market studies to assess demand drivers, competitive landscape, ADR and occupancy projections, and development pipeline activity. This data informs both strategic planning and investor confidence.
Executive-Level Reporting & Investment Committee Support
We prepare clear, actionable reporting tools and investment materials that translate technical and financial details into executive-level insights. These reports support internal decisions, capital raises, and stakeholder alignment.